Use Case | Data Cleaning

Find the mess. Fix it.

Describe the mess to Clientell AI. It scans your entire org, finds every duplicate, formatting error and missing field, and cleans them only when you approve.

4.7ยท1000+ customers
No Agentforce / Vibes neededReview before anything changesUndo any operation
Clientell Agent

Find all Contacts with invalid email addresses and update them to remove spaces and fix common typos.

SOC 2 Type II
256-bit Encryption

Trusted by teams at

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See Clientell AI in action.

What takes hours manually takes minutes with Clientell AI.

Advises

Using ChatGPT

YOU
Find all Contacts with invalid email addresses and update them to remove spaces and fix common typos.
AI
Yep, super common. Find bad emails with SOQL, then fix with a Record-Triggered Flow (Before Save) or one-time Data Loader re-import. Here's the SOQL and the Flow approach:

Only gives instructions; doesn't actually do the cleanup.

SELECT Id, Name, Email FROM Contact
WHERE Email != null AND (
  Email LIKE '% %' OR Email NOT LIKE '%@%'
  OR Email LIKE '%gmial.%' OR Email LIKE '%gamil.%'
  OR Email LIKE '%hotnail.%' OR Email LIKE '%yaho.%'
)
...
Run SOQL in Dev Console to get a review list
Create Record-Triggered Flow (Before Save) + Formula resource CleanEmail with SUBSTITUTE/TRIM
Set Contact.Email = {!CleanEmail} in the flow
One-time cleanup: export contacts, re-import via Data Loader so the flow fixes them
TIMELINE:30โ€“60 min of manual work
Executes

Using Clientell

YOU
Find all Contacts with invalid email addresses and update them to remove spaces and fix common typos.
AI
Got it. I'll find invalid emails and fix them in your org.

Finding invalid emails...

TIMELINE:Found & fixed in <2 min

The reality

Data cleaning is terrifying

You know the data is messy. You also know that fixing it could make things worse. So it sits there, getting messier.

The "what if I break it" fear

Bulk operations on production data. Merging records that might not be duplicates. Deleting something that turns out to be important. The stakes feel too high to start.

Production
One wrong click, real impact

The scale paralysis

You find 50 duplicates manually and know there are 5,000 more. The thought of cleaning them one by one is exhausting. So you clean 50 and stop.

50cleaned/5,000left

1% progress, overwhelming

The "I'll do it later" loop

Data cleaning is important but never urgent. There's always a ticket, a project, a fire to fight. The backlog grows. The problem compounds.

BacklogGrowing

Data clean... later

The trust erosion

Sales reports with duplicate contacts. Campaigns sent to stale emails. Dashboards showing wrong numbers. Your team stops trusting the data. Decisions get made on gut feeling instead.

Team Trust Level
85%

Ongoing issues:

Duplicate contacts
Bad forecasts

๐Ÿง  Data-driven decisions

How we're different

You stay in control. Always.

Clientell finds the problems and proposes fixes. Nothing changes until you approve it. Every action is reversible.

See before you touch

Scan your entire org in seconds. See exactly what's wrong (duplicates, gaps, formatting issues) before deciding what to fix. No blind bulk operations.

Scanning...
Issue TypeFound
Duplicates0
Bad format0
Missing data0

Approve every change

Human-in-the-loop by design. Review each merge, each update, each deletion. Skip anything you're not sure about. You're the final decision maker.

Merge proposalReview #247
Master
john@acme.com
Duplicate
j.smith@acme

Undo anything

Every operation is logged and reversible. Merged something you shouldn't have? Undo it. Changed a field by mistake? Roll it back. Safety net included.

Operation logLive
2 mins agoMerged
Account_00123 + Account_00456

How it works

Three steps. Scan. Review. Fix.

Clientell scans your org, shows you every issue, and fixes nothing until you approve. You stay in control.

01
Contact Object Scan: 23,847 records
1,247 issues found

Scan your org

Describe Clientell AI what to clean; duplicates, missing fields, bad formatting, stale records. It scans your actual metadata and surfaces every issue.

02
Scan results ready for review
Approve
Skip

Review what's wrong

See every issue Clientell AI found. Review merges side-by-side with match confidence scores. Approve, skip, or adjust. Nothing changes until you say so.

03
Merge approved

Fix with your approval

Approve one by one or in batch. Clientell AI executes the cleanup directly in your org; merges, updates, standardizes. Every action is logged and reversible.

What it finds

The mess you know is there

Clientell scans your objects and surfaces every data quality issue, categorized, prioritized, and ready to fix.

NameEmail
Sarah Chensarah.chen@acme.com
Sarah Chenschen@acme.com
Mike Torresmike@acme.com

Duplicate Records

Same person or company, multiple records. Fuzzy match finds them even when fields don't match exactly.

  • Same email, different names
  • Name + company match, typos
UserDateEmail
Alfonso C.12/05/23
Martin B.12/06/23
Davis K.12/07/23

Missing & Incomplete Data

Blank required fields breaking reports and automations.

  • No email or phone
  • Missing close date, industry
JOHN SMITH
Jane Doe
(415) 555-0123
415-555-0123
CA ยท California ยท Calif.

Formatting Inconsistencies

Mixed casing, phone formats, state abbreviations: reporting chaos.

  • ALLCAPS vs Title Case
  • CA / California / Calif.
Last activity: Mar 2023
Last activity: Jan 2022
Last activity: Aug 2021

Stale & Orphaned Records

No activity in 18+ months, closed-lost accounts, test data in prod.

  • Inactive contacts
  • Orphaned or no parent
ClientellAI's Salesforce agents amazed us by continuously learning from each interaction. The system gets noticeably smarter weekly, automatically refining our workflows with incredible precision. Data cleaning and flow management now happen flawlessly without human intervention, it's revolutionary.
Hari Valiyath
Hari Valiyath
CBO, Pixis.ai
<60 sec
full org scan time
0
changes without approval
100%
operations reversible
12K+
duplicates cleaned monthly

Key metrics

Clean with confidence

See how fast and safe data cleaning can be when you're in control of every change.

<60 sec
Full org scan time
0
Changes without your approval
100%
Operations are reversible
โˆž
Records you can finally fix

Questions we hear

Yes, it's safe

Data cleaning makes people nervous. Here's why you can trust this.

Connect your Salesforce org to Clientell AI and describe the problem in plain English; "find duplicate contacts," "standardize phone number formats on all leads." The AI agent scans your org, shows you what it found, and applies fixes directly inside your Salesforce after you approve. No Data Loader, no spreadsheets, no SOQL required.

Clientell AI uses fuzzy matching to catch duplicates even when names differ slightly; "Acme Corp" vs "Acme Corporation," "Jon Smith" vs "John Smith." You say "find duplicate accounts" and the agent surfaces matches across your entire database in minutes. You review proposed merges and approve before anything changes. What typically takes a full day manually happens in one conversation.

Yes; because Clientell AI uses a human-in-the-loop process. Every proposed change is shown to you before it executes. No record gets merged, deleted, or updated without your explicit approval. The agent handles detection and preparation; you stay in control of what actually happens. There's a full audit trail of every action, and Salesforce's recycle bin and field history act as safety nets.

ChatGPT can write you a SOQL query or explain how to use Data Loader. Then you still have to copy the query, run it, export to a spreadsheet, review, re-import, and fix whatever broke. That manual loop is 80% of the work. Clientell AI does the whole thing inside your Salesforce org. Describe the problem, review the results, approve the fix. No export, no import, no copy-paste.

Not with Clientell AI. Instead of writing SELECT Id, Name FROM Contact WHERE Phone = null, you say "show me contacts with missing phone numbers." The agent handles the technical query and execution. It works with both standard objects and your custom objects and fields. If you can describe the problem, you can fix it.

Data Loader is free but manual, you write queries, export CSVs, manipulate data in spreadsheets, then re-import and hope nothing breaks. It works for small one-off tasks. Clientell AI does the same work conversationally and directly inside your org, no exports, no spreadsheets, no re-imports. For ongoing data quality at scale, especially across thousands of records, the AI approach saves hours every week.

Tasks that take a full day manually, like deduplicating 10,000 contacts or standardizing address formats across all accounts, typically take minutes with Clientell AI. The time savings grow with volume. The more records involved, the wider the gap between manual effort and AI-assisted cleanup.

Yes. Clientell is SOC2, HIPAA, and GDPR compliant, and a registered Salesforce partner. Your data isn't used to train models, is encrypted in transit and at rest, and every change requires your approval before execution. Every action is logged with a full audit trail of what was changed, when, and who approved it.

Clean your Salesforce data with Clientell AI

No credit card. No setup. No Data Loader.

SOC2
HIPAA & GDPR
Sandbox supported